The 10 Top Strategies for Marketing Your Business

A Business Marketing Exercise

Recently I was asked, what make your product different from other products in the market? The question was asked by a promoter wanting to promote our seminar using the top 10 things that make it different. This made me stop and think. This was something I had not assessed for some time. It would be a valuable exercise for me. It is basic marketing, and if you have a business, you should revisit this periodically with your business. Once I got started, I came up with even more than 10 things. That’s great!

This is an excellent exercise for any business that wants to market what is has to offer. List THE attributes about your business or its products. Start with a short list of key things – an outline. These attributes should be what makes your product stand out in the market. It could be unique properties. It could be a better design. Or, it could be the combination of attributes together defining the uniqueness above the competition.

If you have No Other Quality – Sell Yourself!

If you cannot think of anything that makes your business or it’s products special, then you need to look elsewhere to build your list. First, SELL YOURSELF. If your business has nothing different to offer, then offer yourself. Who are you? Why would you be better for someone to deal with than someone else?

We have a local plumber that projects himself that he is ‘sexy’. Why? Because plumbing is NOT sexy, it isn’t even slightly attractive. So, he sells himself as the ‘sexy’ plumber. It sets him apart from other plumbers. (We don’t know if they are ‘sexy’, because they don’t tell us.) Don’t worry, he most likely charges like all the other plumbers – lots.

Now, if you can’t think of any way that you can sell your business attributes, your product attributes, or yourself, you need to start asking yourself, “Why am I in business?” The good thing is that you haven’t run out of options of what you can pull attributes from. How about relatives or friends read more...

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